Billing Descriptor

Why your descriptor matters

When a customer sees a charge they don't recognize, many call their bank instead of the business. That often turns into a chargeback or friendly fraud, even though the purchase was real. A recognizable descriptor is one of the simplest ways to prevent this.

Tips for a clear descriptor

• Use the name customers know you by, such as your brand or website, not just your legal company name.
• Add a website or customer service phone number if your processor supports it.
• Keep it consistent with your checkout page and confirmation emails.
• Tell customers at checkout how the charge will appear.

Descriptors have character limits, so your processor will help you set one up when your account is approved.